The Psychology of Color

At K-Squared Designs we deal in colors all day every day, here is fun infographic from designtaxi.com about COLOR:

NowSourcing.com has created an infographic for CertaPro Painters of Louisville that shows how color evokes emotion and triggers senses.

‘The Psychology of Color’ explores what colors should and should not be used in interior decorating, and why certain colors are used in advertising.

According to the infographic, offices should be painted blue, as it is the “most productive color”. Living rooms should be painted lavender, to calm the nerves and offer relaxation. Kitchens should be painted yellow, as yellow increases metabolism, and gives you energy.

The infographic also states that the color red: “evokes strong emotion, encourages appetite, passion or intensity”; which is why restaurants, such as McDonald’s, Pizza Hut, KFC, Wendy’s and Popeye’s use that color.

Black, white, silver and gold colors are often used for luxury items (Chanel, Prada, Michael Kors)—to enhance the feeling of sophistication.

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