K-Squared Designs knows the importance of social media when it comes to your business. But maybe we have been overlooking just how helpful social media can be for a business. This article from designtaxi.com shows a different way to use Facebook to your advantage.
Facebook fans are more than customers; they’re passionate, creative, and insightful people interested in your brand. This makes Facebook a great place to tap into their thoughts and understand what they’re thinking.
Here’s a list of five questions that will help you collect valuable input from your fans, using a fictitious soft drink brand, ACME-Cola, to illustrate each point.
Would your rather drink ACME-Cola from a straw or straight from the can? “Would you rather…” questions provide instant, succinct insight, which is great for when you need quick customer feedback to help you make a decision. Just think of how many decisions your brand makes in a day that could benefit from a little customer input! Your community of fans can provide instant feedback, so why not ask them!
How do you enjoy an ACME-Cola? “How do you…” questions gives fans a chance to share how your brand fits into their lifestyle. The responses provided would give you an idea of how your fans experience your brand, which is important information if you want to continually develop products that fit into their lifestyle. Other versions of this question are “Where do you…” and “What time of day do you…”
What celebrity would you like to see sipping on ACME-Cola? This question can be used in a number of different ways, but the idea is to ask fans what celebrity, brand, sports team, or other well-known entity they associate with your brand. This relation can provide interesting insight into your target consumers’ interests and preferences, plus is a great way to determine who you should partner with next.
What top three words come to mind when you think of ACME-Cola? Word association questions help you learn what words your fans use to describe your brand. This is will give you an idea of the language your customers use, which can help when it comes to developing new brand messaging, plus can provide an indication of your fans’ feelings towards your brand.
What would you like to see ACME-Cola do differently? Asking questions about how your brand can improve is the easiest, most direct way to find out what your fans really want. Remember, negative feedback isn’t bad! In fact, it’s super valuable if you use it steer your brand in the right direction. Plus, openly asking your fans for feedback is a great way to build a trusting relationship with your customers by showing them you care.
What other questions have you asked your community that have gotten you great results?
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