K-Squared Designs Holiday Ads!

The holidays are quickly approaching, which means good food, fun and shopping! Holiday sales are a great way to boost business income and widen your customer base. K-Squared Designs can help you with your holiday sale advertisements. You'll want something eye-catching and well-designed to bring people searching for your items. Here are examples of some sale ads we have done in the past.

We are flexible and creative with our customers, you will always get exactly what you want at K-Squared Designs. Visit us at www.k-squareddesigns.com or call us today at 270-761-K2DS. We look forward to hearing from you!

K-Squared T-Shirt Designs!

K-Squared Designs offers a huge selection of products and services outside the traditional realm of signs and posters. One of these offerings are our t-shirt designs, we design t-shirts for work environments, special events or anything you might want a t-shirt for! Here are a couple of designs we have made for Primary Care.

Bring us your ideas for a t-shirt you need or just tell us what you need it to say and we will have a creative and thoughtful design for you quickly! Contact us at www.k-squareddesigns.com or call us at 270-761-K2DS. Let's make a t-shirt!

New K-Squared Designs Trailer!

K-Squared Designs has a new trailer and we are in the process of making it our own. What do you think about the decals?
Look for us this weekend supporting the Murray State Racers Football Team!! GO RACERS!

The Importance of Logo Design

One of the many services K-Squared Designs offers is logo creation. It cannot be stressed how important a professional logo and brand can be to a company. Even small businesses should invest in logo creation. Here is an article from register.com that goes into more detail regarding logo design:

"The use of symbols in communications has been documented since the time of hieroglyphics. Symbols are used to convey depth of information in an efficient manner, and they can be used to replace what would normally require a lot of explanation. Symbols are a fantastic way to convey a concept . . . think of roadside signs, for example.

With a logo, you can use a symbol and/or font style to convey information about your business that can be easily remembered by prospects and existing customers. It empowers your business to communicate using both visual (symbol or a graphic style) and auditory (your business name) cues, which makes it more memorable. A logo is an important part of your company’s brand, which embodies how your customers both think and feel about you.

Some business owners think that a logo design is both unnecessary and out of their reach—that it’s something for only large corporations or fancy design companies. But the importance of a smart logo design for a small business can’t be underestimated. And it’s likewise for building a brand—whether you invest in your brand or not, you’re creating your brand at every moment. It’s up to you whether that brand conveys a positive or negative image or feeling in the minds of your customers.

Think about it—if branding weren’t important, why would so many companies do it? If branding and logos weren’t important, we’d live in a world of generic products. Quite a few years ago, some people thought generic products would trump their branded, more expensive counterparts. The generic products were basically identical in quality, but came in plain, black-and-white packaging. Now years later, branded packaging takes up the majority of shelf space at retail stores. The reason for this is much more complex than the fact that people like to look at colorful packages.

Logos and brands are very important in establishing relationships with new customers. If a customer is searching for a lawn services company, for example, and he comes across two companies on Google—one that doesn’t have a professional logo design and one that does—which company do you think is more appealing?

The company with a logo has an advantage because a professional logo design conveys a feeling of trust… and trust is a big reason why customers initiate a relationship with your company. Most people are willing to pay more to have a relationship with a trusted company, as opposed to working with an unknown, generic entity.

Even if your company’s office is in your basement, or in a building that no one ever sees, if your business cards, website, and vehicles reflect a professional image, your business will appear more established and successful.

Investing in a logo design for your small business can really pay off for your business over time. Upgrade your company’s image today and you will reap the benefits of building a positive brand for your business in the future."

A professional and creative logo can leave a lasting impression in the minds of your customers. Logos help create brand loyalty and a good logo will set you apart from competitors. K-Squared Designs has the creativity and experience to help your company create a polished image. Browse our portfolio to see our past work then visit us at www.k-squareddesigns.com or call us at 270-761-K2DS to start your new logo creation today!

Retractable Banner Ads!

K-Squared Designs offers many services one of them being retractable banner ads! They are perfect for trade shows and promotional events. Portable and professional retractable banner ads are useful for any business.

Here is an example of a banner ad we made today for a Murray State University College of Business & C. A. Jones Management Group, LLC. event!
Partnering and Preparing for Professionalism! You can attend this event Monday October 24 at 5 p.m. in the Curris Center, 3rd Floor.

Visit www.k-squareddesigns.com or call 270-761-K2DS for any questions you might have about banner ads or any one of our other products.

How Graphic Design Can Help You

Here at K-Squared Designs we are a graphic design company, but what does that mean to you as a business or a customer? What can graphic design do for you exactly? Well Andy Lomax has written an article that touches a little on why graphic design should be an important part of your business plan and how it can help you achieve better results.

"Effective graphic design is the applied art of arranging text and images in a way that effectively communicates a message. Effective graphic designers can enhance the image of advertising your company and products through media such as direct mail, flyers, newsletter design, brochure design, annual reports, business cards, letterheads and of course web site design. Graphic design agencies can assist you with all the above stationary to be designed to a good standard and would give you ideas of how to implement brand development.

Effective graphic designers attract people to read the content of your message. People often get their first impression of your company through some communication such as a brochure or flier or even a business card. And the quality of the graphic design influences their reaction. Effective graphic designers build trust and confidence in your company and products and helps in brand development.

At its best, graphic design agencies welds artistic concepts such as color and shape to the essence of your products or services and takes into account the characteristics of the consumer and their trends.

Effective graphic design is also a key component of brand development. Consumers respond to graphic images such as logos, and skillful graphic design companies helps make your product stand out in a crowded marketplace.

If you want convenience, it's an advantage to hire effective graphic designers that offers a complete range of services in web development, brand development, advertising and other promotional tasks, along with portfolio management and printing. This means you can leave the whole project to one company which streamlines the whole procedure."


At K-Squared Designs we offer a wide range of design services including all that were mentioned in the above article and many more. We are committed to helping you develop a concept that will implant itself in consumers minds. We will help you stand out among competition through expert design and artistic creativity. K-Squared Designs is here to help your business thrive. Contact Us to discuss how we can help your business reach a new level of success. 
Visit www.k-squareddesigns.com  or call us at 270.761.K2DS 

The Impact of Web Design for your Business

64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel in this way. 

(Razorfish Digital Brand Experience Study, 2009)

At K-Squared Designs we offer a wide selection of design services. Some of the best services we have for local businesses are based in website design. In our current world everything is electronic, everything is online and customers expect to be able to find exactly what they are looking for quickly. Websites offer local businesses a multitude of rewards and possibilities. Renee C. Quinn of IPWatchdog.com speaks about this in her article The Importance of Having a Website:

"How often do you search in the online yellow pages for a particular business, only to find that they do not have a website? How often do members of the business community hand you a business card with an email address @yahoo.com or the like? In today’s business world it is amazing to see just how many businesses still do not have a web presence.

Once you have a website you can list your website address on your business cards, flyers and pamphlets, bulletin boards and even the company sign that you have hanging on the side of your building. In fact, you can save money on these other marketing tools by having a website. For example, you can feature an electronic version of your catalog on your website, with no limit on size. You can describe all of your products and services in greater detail because space on your website is significantly less expensive then full color print. And what happens if you need to make a change, such as if you delete or add products or services? Are you going to reprint all of your printed marketing materials? On a website, you have the ability to make the necessary changes at no additional costs.

For your clients, they will have the convenience of reading about your company and the services and products you offer on their own time. In today’s world, people lead very busy lives when you consider the commitment of their careers and family. By having a well presented website, you lend yourself to the convenience of your clients. They can come to you when they want to. If you add a “Contact Us” link onto your website, it allows your customers to contact you 24 hours a day, 7 days a week. You can drive traffic to your site to learn all about your company and what you have to offer. Your clients can get a much better idea about your business because you can feature multiple pages on your site with greater details about the different aspects of your company, products and services. You can even provide directions to your place of business, making it easier for customers to find you.

By having a web presence, you expand your market significantly. You make yourself available to people in other time zones and even across the globe rather than the limited market audience you can reach in your local geographical area. And at a fraction of the cost! With a website there is less need to send out expensive mailings to purchased mail lists that are often unreliable. Even those mailings that do make it to the target audience are thrown away without ever being looked at.

The morale of the story is this – whether you are a small business owner, inventor, entrepreneur, artist, author, musician or band, you need a website. In the world we live in increasingly people are turning to the Internet to find information, and if you don’t have a presence on the Internet you will not only be making it more difficult for people to find you, but you will be sending the wrong message."

K-Squared Designs can help your business with website design, website hosting, website banners and E-Newsletters. Please Contact Us with any questions you might have. We will be happy to discuss your business plans regarding a new website or any of our other design services. 270.761.K2DS